Polar Red Wine

Created: 01/05/13
Last Edited: 03/26/14
Product design and branding of a prospective wine product.
  • With a team of four other students, I competed in a case competitionto develop a new wine product for a fictional vineyard. We were to develop the positioning, strategy, and branding of a prospective pinot noir product.
    My team won first prize in a competitive pool of eight total teams. Our wine was positioned to appeal to new drinkers aged 21-26 and aligned to compete with harder liquors like vodka and tequila.
    I developed the trade dress and logo of the product, as well as all visual elements of the presentation.
  • A Sampling of Slides

Discuss This Project: ( Comments)

You must to join the conversation.