Polar Red Wine

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Created: 01/05/13
Last Edited: 03/26/14
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Description
Product design and branding of a prospective wine product.
  • With a team of four other students, I competed in a case competitionto develop a new wine product for a fictional vineyard. We were to develop the positioning, strategy, and branding of a prospective pinot noir product.
     
    My team won first prize in a competitive pool of eight total teams. Our wine was positioned to appeal to new drinkers aged 21-26 and aligned to compete with harder liquors like vodka and tequila.
     
    I developed the trade dress and logo of the product, as well as all visual elements of the presentation.
  • A Sampling of Slides

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