Playstation Card launch

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Created: 02/28/12
Last Edited: 11/21/12
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Description
Multi-media, multi-channel campaign for the launch of Sony's new PlayStation Card. Creative executions included the large interactive feature marquee on PlayStation.com, the home page feature of SonyRewards.com, online banners, PlayStation 3 console banners, banners within PlayStation Home, and acquisition-based landing pages.
  • PlayStation Card launch
    Cross-media launch campaign for Sony and PlayStation
  • Multi-media, multi-channel campaign for the launch of Sony's new PlayStation Card. Creative executions included the large interactive feature marquee on PlayStation.com, the home page feature of SonyRewards.com, online banners, PlayStation 3 console banners, banners within PlayStation Home, and acquisition-based landing pages.

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