6.5" x 8.25" x 2" Chronicle Books needed a slipcase for the trilogy of tresses so it could be sold as a gift set and boost sales. I decided to return to the classic, minimalist Playboy branding while keeping the fonts and colors already established by the books to maintain a visual connection between the two. I then inserted humor by repeating the logo three times—one for each hair color.

Published: March 11, 2010