Playboy slipcase and marketing sheet

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Created: 02/25/10
Last Edited: 11/27/12
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Description
Slipcase design for Playboy's "Blondes, Brunettes, and Redheads" trilogy
Project Info
Owners
Credits
Chronicle Books
Tags
  • 6.5" x 8.25" x 2"

    Borders' edition slipcase and marketing sheet for Playboy's Blondes, Brunettes, and Redheads trilogy. Designed for Chronicle Books.

    Challenges:
    1) Slipcase that reflects the established Playboy style and incorporates set's previous design aesthetic
    2) Must encourage sales of trilogy after first run's less successful attempt

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