Planned Parenthood Mohawk Hudson

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Created: 09/29/11
Last Edited: 02/04/13
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Description
HPV vaccine awareness campaign
  • Planned Parenthood Mohawk Hudson
    HPV Campaign
  •  
    Over 12,000 women are diagnosed with cervical cancer each year, 70% of these cases are HPV related, resulting in 29oo deaths year. Zone 5 Communications partnered with Planned Parenthood of Mohawk Hudson to help educate young women  and encourage vaccination. The result was a series of posters, outdoor, info cards and a microsite “planonit.org.” The posters, cards and outdoor drove the target audience to the microsite with a direct call to action “Get the HPV vaccine”. Once on the site, it would provide critical information regarding HPV as well as providing an overview of additional Planned Parenthood services.

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