Planned Parenthood Mohawk Hudson
Over 12,000 women are diagnosed with cervical cancer each year, 70% of these cases are HPV related, resulting in 29oo deaths year. Zone 5 Communications partnered with Planned Parenthood of Mohawk Hudson to help educate young women and encourage vaccination. The result was a series of posters, outdoor, info cards and a microsite “planonit.org.” The posters, cards and outdoor drove the target audience to the microsite with a direct call to action “Get the HPV vaccine”. Once on the site, it would provide critical information regarding HPV as well as providing an overview of additional Planned Parenthood services.