Pizzeria Da Lupo

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Created: 01/13/13
Last Edited: 02/16/13
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Description
Jim Cohen and Ken Wolf opened up this neighborhood pizza joint in Boulder. Their goal was simple: To serve delicious wood-fired pizza and seasonal dishes in a comfortable, unpretentious setting. In creating the logo and brand story for PDL, Wigwam was inspired by vintage Italian motor sport. This set the tone from pizza boxes, table tents and menus.
  • Jim Cohen and Ken Wolf opened up this neighborhood pizza joint in Boulder. Their goal was simple: To serve delicious wood-fired pizza and seasonal dishes in a comfortable, unpretentious setting. 
     
    We were inspired by vintage Italian italian motor sport which set the tone for a new logo and brand story that informed new pizza boxes, table tents and menus. The attitude of PDL takes not much seriously except for service and food which gets amazing focus and delicious detail.

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