Pinnacle Business Services is a company set up to embrace modern telecommuting trends with a wide range of virtual accounting and bookkeeping services. The problem was, they didn't have an appropriate modern image to accurately represent the company; a cliché associated with the word 'pinnacle'— a peak— wasn't the answer.
With a welcoming tone, set by the rounded nature of the Avenir typeface, a natural color scheme, and a creative symbol made up of the company's abbreviation, Pinnacle now has a contemporary image full of vitality.
A clean and highly user-friendly website using modern web design trends was developed and SEO optimized both in code and in web copy. Our professional photography of the office and the staff help to support the website with strong visual content.
Finally, Elative provided a comprehensive consultation of the usage of social media to help them form relationships with their target audience.