Pinnacle Business Services is a company set up to embrace modern
telecommuting trends with a wide range of virtual accounting and
bookkeeping services. The problem was, they didn't have an appropriate
modern image to accurately represent the company; a cliché associated
with the word 'pinnacle'— a peak— wasn't the answer.
With a welcoming tone, set by the rounded nature of the Avenir
typeface, a natural color scheme, and a creative symbol made up of the
company's abbreviation, Pinnacle now has a contemporary image full of
A clean and highly user-friendly website using modern web design
trends was developed and SEO optimized both in code and in web copy. Our
professional photography of the office and the staff help to support
the website with strong visual content.
Finally, Elative provided a comprehensive consultation of the usage
of social media to help them form relationships with their target