The American Diabetes Association’s (ADA) Kiss-a-Pig Campaign, now in
its 18th year in Savannah, is a contest between community leaders to
raise money. At the end of the contest, the winning team or individual
kisses a live pig, honored by ADA as the original source of insulin. My
objective was to design a campaign theme to help promote awareness about
diabetes and the work of (ADA), as well as to raise money to fund the
mission of the organization.
The primary audience is community leaders to raise
awareness of the fundraiser and the secondary audience is regular
members of the community to enjoy the event. My design concept was to
not show the pigs entire body or face. Rather I wanted to create images
that hinted at the pig and made the viewer look closer to see what was
really there. The concept shows the flirty leg of a pig coming into the
picture and has a garter around the upper thigh. I wanted to use subtle
pig imagery to create memorable, funny, and simple images.