Phil’s Wallets is a small, recycled leather wallet operation in sunny Florida. He makes all of his wallets by hand the old-fashioned way, and ships them out in small batches to his customers. One of the hallmarks of Phil’s company is his old-world, yet internet-savvy approach to not only his wallets, but also his typographic posters. It’s a style that both Phil and his customers appreciate. I was tasked with coming up for a legible and exciting typographic design in this poster for his website and shop.
The design centered around accenting key pieces of information on the poster, and – much like Phil's wallets – giving the audience a hand-crafted experience.