I explored several different ideas when brainstorming for a mark that could represent myself as a designer. I wanted something very simple and very powerful. Ultimately, I settled on a hand + spiral combination. I envisioned it as a modern re-imagining of the prehistoric and very familiar hand + spiral motif. I love the symbolism of the hand. To me, it represents a means of communication and creation—the act of making things, which is essentially what I do as a designer. In relation, I was also drawn to the word "feel," and the potential of it's double meaning—the physical act of touching/connecting by hand, and also the more emotional and intuitive meaning, whereby objects and ideas, especially in the design world, are often judged based on how they feel, or whether or not they feel right. In fact, I originally used the phrase design to feel to represent myself, but ultimately decided it was too abstract and wasn't necessary. The spiral is also something that appealed to me. It's an ancient symbol that can represent life, time, and continuity. It's also an interesting and very attractive object to look at.
The marriage of a very ancient, organic, and humanistic motif (hand + spiral) with that of a very modern, geometric, and logical physicality seemed like an appropriate duality with which to represent myself.
Sketchbook explorations
Original breakdown of mark structure
Final full-color logo
Color variations, which change from time to time.
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