A logo and personal identity package I made for myself. This identity came to me very quickly, and I was able to get over 90% of it fleshed out in the same day. I was feeling a lot of momentum!
I wanted a simple logotype with a nice color palette, something that gave a kind of hint as to who I was as a designer. The two squares create a white negative space in their overlap, but it's not clear which is on top. The crisp corners are meant to evoke raw pixels, like it might have come from an old-school video game. Or maybe it's a pair of thumbs and forefingers, setting up a composition.
The white space in the middle of the business card is left so I can write down my phone number or other contact or important information directly on the card, without giving out my number to anyone who comes across it. I did leave my number and address on the letterhead; if someone is receiving letterhead, then I don't mind them having my home address.
I'm a huge fan of Adrian Frutiger, so I chose his Univers 47 for the type.