Personal Branding

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Created: 05/20/12
Last Edited: 05/23/13
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Personal Branding.
  • Personal Branding
    Time to get going on my 'mark'
  •  
    The hardest thing that a designer has to do is design their personal branding, their 'mark.' This should leave a good impression on people, set them apart from everyone else and be endurable. When I was first given this assignment, in two classes at the same time no less, my first thought was grrr. It's something I've been needing to do for a long time. I need functional business cards, I need branding!

    First I was playing forever with my initials, which, while ok, where leading me nowhere. So I decided more on the idea of a 'mark.' I have, with my book blog, created an online personae that is very literate, old fashioned and classy. I'm not saying that I'm not those things, though I do tend to swear more than I should, but that is the image I have cultivated. Also in my work I tend to have a similar lean to the classy and high brow. I then started thinking of cameos. I adore cameos. I still remember one of the highlights of my trip to New York in spring of 2005 was that they were having a cameo exhibition at the MET, and though it was one room, I spent an hour there. So a cameo it would be.

    Initially for color, I wanted something that was warm and vibrant, different than my current blues, which I hope to associate more with my blog, and keep the warmer colors with my design work. I chose an orange, which to me signals the definition of what a 'brand' is, that hot iron to scorch. Also, it reminds me of old Penguin paperback books and that makes me happy. Yet, in the end I decided that I need consistency, and in informal polls, ie, I'd tell my friends to chose one business card, blue or orange, they always chose blue. So in the end, I went with the blue and am very happy with how it turned out.
  • My mark.
  • My finished business card, front and back. Originally I wanted to do these letterpress, hence I have a clean and simple back. In the end I didn't have time... maybe one day. My blog was shortened to bit.ly so that I could keep the card completely vertical. bit.ly, it has many uses. The 'faux Latin' on the front reads: Artisan, Booklover, American, that's my classification if I were in a natural history museum display case.
     
  • My cards for my blog I got printed because I needed them for the RT Convention in Chicago in April, 2012. The back of this business card is horizontal because I needed to include more info, like my shipping address, I want to make sure my books for review get to me. It was nice to see them for real, also to see what works and what doesn't. I lost a little too much of the light 'faux Latin' on the front... will have to fix that.

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