Penguin

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Created: 01/13/10
Last Edited: 11/27/12
260
4
1
Description
The identity for this cause initiative leverages the brand’s reputation as a global leader in children’s publishing while communicating the program’s objective to fight illiteracy through an online experience that allows book lovers to gather, read and contribute to the cause.
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  • The identity for this cause initiative leverages the brand’s reputationas a global leader in children’s publishing while communicating theprogram’s objective to fight illiteracy through an online experiencethat allows book lovers to gather, read and contribute to the cause.

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