• Pelotonia 12
    ONE GOAL
  • This annual bike ride for a cause gives 100% of every dollar raised by riders to cancer research. Since 2009, Base has helped the nonprofit develop highly efficient, high-touch marketing that keeps costs down and keeps supporter engagement up.

    Making the most of every effort
    Whether it’s a yard sign, a riding jersey, or a rich web experience that allows riders to raise money through their own personal fundraising pages, we focus on maximizing the reach and impact of each communication. It’s about ensuring every effort put into marketing works as hard as it can—so as many resources as possible can go directly to the heart of Pelotonia’s cause.