This annual bike ride for acause gives 100% of every dollar raised by riders to cancer research. Since 2009, Base has helped the nonprofitdevelop highly efficient, high-touch marketing that keeps costs down and keeps supporterengagement up.
Making the most of everyeffort
Whether it’s a yard sign, a riding jersey, or a rich web experiencethat allows riders to raise money through their own personal fundraising pages,we focus on maximizing the reach and impact of each communication. It’s aboutensuring every effort put into marketing works as hard as it can—so as manyresources as possible can go directly to the heart of Pelotonia’s cause.