Pearson Learners Take Flight campaign

  • This campaign helped promote Pearson's personalized learning solutions to schools and educators. I created a custom illustration of a school/dragonfly 'taking flight' which reinforces the campaign slogan and inspires optimism. The tail of the dragonfly doubles as a path leading up to the school while the dragonfly's wings also act as a sort of sunshine burst emanating from the school. Using this illustration as a starting place, I created a number of related campaign pieces including fliers, postcards, and a microsite.