PayPal 2012 Lookbook

  • PayPal 2012 Lookbook
    A showcase of PayPal's 2012 Products & Services
  • A 12 page saddle stiched book in the style of a fashion catalog. Printed with dull varnish on the covers. The project was part of a larger project for the launch of PayPal's Shopping Showcase in which they took over a store in the Tribeca neighborhood of New York City for four months. It was also the first usage of PayPal's new branding.