Parker Marketing Group

  • Parker Marketing Group is a Dallas-based consultancy specializing in consumer connection strategies. Founded by Susan Parker, formerly of Southwest Airlines, the group collaborates with companies looking to create valuable relationships between customers and brands.
  • The Parker wordmark uses a series of icons to represent the values of the Parker philosophy—purpose, connection and vigilance. The icons and bright colors add personality and keep the idea of "people" at the core of the identity.