Parker Brothers rebrand

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Created: 12/20/12
Last Edited: 12/20/12
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Description
For our Nature of Identity MFA class we have to chose a company that is dead, dying, or defunct and rebrand them in a different field, creating brand extensions, but keeping their core principles.

After diving deep into the history of Parker Brothers gaming company I decided to take their business principles created by George Parker (including part of their 12 tenets of good business) and rebrand them as a business consultancy with an evil twist.

My concept was to take the family room away and add the board room. With that in mind I focused in creating a new logo and brand standards that would be clean, direct and powerful, and influenced by currency, modern architecture, and high power business.
  • Focusing On Your Strength

    For our Nature of Identity MFA class we have to chose a company that is dead, dying, or defunct and rebrand them in a different field, creating brand extensions,  but keeping their core principles. 
    After diving deep into the history of Parker Brothers gaming company I decided to take their business principles created by George Parker (including part of their 12 tenets of good business) and rebrand them as a business consultancy with an evil twist. 
    My concept was to take the family room away and add the board room. With that in mind I focused in creating a new logo and brand standards that would be clean, direct and powerful, and influenced by currency, modern architecture, and high power business.

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