Focusing On Your Strength
For our Nature of Identity MFA class we have to chose a company that is dead, dying, or defunct and rebrand them in a different field, creating brand extensions, but keeping their core principles.
After diving deep into the history of Parker Brothers gaming company I decided to take their business principles created by George Parker (including part of their 12 tenets of good business) and rebrand them as a business consultancy with an evil twist.
My concept was to take the family room away and add the board room. With that in mind I focused in creating a new logo and brand standards that would be clean, direct and powerful, and influenced by currency, modern architecture, and high power business.