Branding for the Paris Textile Fair. Includes logo (photograph of embroidery), front, back, and inside of brochure (gate fold), poster, and ticket.
Photograph of embroidery. The concept was to make the logo look like a clothing tag. The typography for the word "Paris" is custom made.
Front and back of brochure (gatefold). The brochure is in the shape of a skirt. When it is opened up, it references a skirt pattern used for sewing. The outside is made out of fabric and all of the stitching is hand sewn. Must unwrap the string around the buttons to open. The logo on the back was printed on fabric.
Inside of brochure. Made to look like a skirt pattern.
Poster plus front and back of ticket. The front of the ticket, which showcases the logo, was printed on fabric. The back of the ticket was created to resemble the washing instructions one normally finds on clothing tags.