Paper Sakura

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Created: 02/28/13
Last Edited: 03/20/14
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Description
A comprehensive branding campaign that brings origami to life, Paper Sakura is a tea house concept where patrons are immersed in the culture of Japan through origami, traditional teas, and desserts, or wagashi.

Infused with the art and methodology of classical Japanese origami, Paper Sakura creates a memorable brand experience for the consumer by involving him or her in the process of doing origami when interacting with all brand collateral material. Rotation and the folding and unfolding of the materials encourage the methods of origami as well as interactivity with the brand and its philosophy.

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