This project was to create a new logo identity, design and assemble a package for its products, and create a POP display to sell the newly designed products for the home and garden company, Paper Garden. The target audience would be male and female, ages 25-60. It would be aimed toward the domestic gardener, the eco-friendly, and the curious. Many of the current packages offered for seeds are not well designed with no unique qualities. One of the projects goals was to stand out amongst competing garden companies. The final design concept for the packaging and POP display designs is to be printed on 100% recyclable paper with embedded seeds that can planted. With plantable paper for the packaging, not only will it set the product apart, but by purchasing the item, you will be giving something back to the environment. The added specs of seeds and plant life adds an extra value of texture to the final design.