This project was to create a new logo identity, design and assemble a
package for its products, and create a POP display to sell the newly
designed products for the home and garden company, Paper Garden.
The target audience would be male and female, ages 25-60.
It would be aimed toward the domestic gardener, the eco-friendly, and
the curious. Many of the current packages offered for seeds are not well
designed with no unique qualities. One of the projects goals was to
stand out amongst competing garden companies. The final design concept
for the packaging and POP display designs is to be printed on 100%
recyclable paper with embedded seeds that can planted. With plantable
paper for the packaging, not only will it set the product apart, but by
purchasing the item, you will be giving something back to the
environment. The added specs of seeds and plant life adds an extra value
of texture to the final design.