Packaging

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Created: 09/11/12
Last Edited: 12/31/12
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Description
Package design for class assignment. Logo was provided by professor.
  • Packaging 
  • For this school assignment, my professor gave the class the blue and green "Eco Cleen" logo (which he designed) and told us to use it to design an eco-friendly laundry detergent package. The target audience was was women age 24-36, so after doing research, I decided to make a unique package that would stand out from the competition. I used the graphic from the logo to create black and white geometric shapes, which gave the package a clean, modern look that would appeal to the target audience. Not only is the black and white package eye-catching, but I also tied it in with a phrase I added to the front, "Keeps Lights Light & Darks Dark."
  • Flat package created in Adobe Illustrator
  • 3D rendering
  • Actual assembled package
  • Side of actual package

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