Primary Elements: Naming | Logo | Branding | Packaging

  • Primary Elements/self-generated for packaging competition:  Naming, logo design, brand identity, package design and materials. Fresh, modern spa products packaging, targeting both men and women. Comprised of 4 foundational product lines, based on the 4 classical elements — fire, water, earth and air.

    Shown below are gift set box exterior and interior, as well as primary container and box for individual Warming Herbal Massage Creme product.
  • Primary container for Warming Herbal Massage Creme, part of the Fire product line.
  • Gift set packaging (left), and primary container and box for individual massage creme (right).
  • Gift set packaging interior, displaying samples from each of the 4 product lines.