Package Redesign

  • Domino Sugar
     Package Redesign and Point-of-Purchase Materials
  • The assignment for this project was to choose a product package that I thought could benefit from a redesign, I chose Domino Sugar. Another part of this assignment was to create point-of-purchase materials to go along with the package redesign.

    The packaging for Domino Sugar had little to do with the product itself, so I decided to use the consumable product as inspiration.

    Point-of-purchase materials shown are a shelf wobbler and a coupon attached to the package as a cross promotional piece.