PackIt develops and produces a patented line of freezable, foldable lunch bags available across multiple product categories.
TMRW was approached to craft a comprehensive brand experience to tell the story of how PackIt makes it easier to eat healthy meals prepared with love.
PackIt participates in multi-million dollar Direct Response TV advertising and is widely distributed throughout major US retail chains (e.g. Target, Toys 'r Us, Bed Bath & Beyond, Walmart, etc.) so we were mindful to limit any drastic changes that could potentially confuse at retail and consumer levels.
To put it simply; we aimed to build a vibrant world around an amazing product, while staying true to the solid foundation.