PackIt® Branding & Identity

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Created: 09/07/12
Last Edited: 10/23/12
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Description
PackIt develops and produces a patented line of freezable, foldable lunch bags available across multiple product categories.

TMRW was approached to craft a comprehensive brand experience to tell the story of how PackIt makes it easier to eat healthy meals prepared with love.

PackIt participates in multi-million dollar Direct Response TV advertising and is widely distributed throughout major US retail chains (e.g. Target, Toys 'r Us, Bed Bath & Beyond, Walmart, etc.) so we were mindful to limit any drastic changes that could potentially confuse at retail and consumer levels.

To put it simply; we aimed to build a vibrant world around an amazing product, while staying true to its solid foundation.

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Credits:
Creative Director
Frez Ferrino

Production Coordinator
Vivian Meneses

Lifestyle Photographer
Emily Ibarra

Product Photographer
James Lemmo
  • ®
    Logo, Corporate Identity, Brand Architecture, Product Design, 
    Print/Textile Design, Packaging, Lifestyle Photography, Product Photography
  • PackIt develops and produces a patented line of freezable, foldable lunch bags available across multiple product categories.

    TMRW was approached to craft a comprehensive brand experience to tell the story of how PackIt makes it easier to eat healthy meals prepared with love.

    PackIt participates in multi-million dollar Direct Response TV advertising and is widely distributed throughout major US retail chains (e.g. Target, Toys 'r Us, Bed Bath & Beyond, Walmart, etc.) so we were mindful to limit any drastic changes that could potentially confuse at retail and consumer levels.

    To put it simply; we aimed to build a vibrant world around an amazing product, while staying true to the solid foundation.
  • Credits:
    Creative Director
    Frez Ferrino

    Production Coordinator
    Vivian Meneses

    Lifestyle Photographer
    Emily Ibarra

    Product Photographer
    James Lemmo

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