- PROPRIO GIUSTO
concept, packaging & branding, 2010
- Proprio Giusto, Italian for “just right,” is a line of pasta products that cater to small families and single people with its smaller servings. This line allows them to eat a variety of great Italian dishes without having to deal with all the leftovers. Each of the products is designated with a different icon of Italian culture. The colors and gestural illustrations are inspired by the Italian countryside where many of the ingredients are grown.