PROPRIO GIUSTO

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Created: 09/10/11
Last Edited: 11/20/12
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Description
Proprio Giusto, Italian for “just right,” is a fictional line of pasta products that come in small servings.
  • PROPRIO GIUSTO
    concept, packaging & branding, 2010

  • Proprio Giusto, Italian for “just right,” is a line of pasta products that cater to small families and single people with its smaller servings. This line allows them to eat a variety of great Italian dishes without having to deal with all the leftovers. Each of the products is designated with a different icon of Italian culture. The colors and gestural illustrations are inspired by the Italian countryside where many of the ingredients are grown.

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