When I started working with PM Press in 2007 they were just getting started as a publishing house. I was brought on board to work as the art director to help get things rolling. First on the list was to create their logos.
The initial idea was to create a main company logo, a special version of it for their pamphlet series, and a text-only version to be used on the book spines. Later came the need for a new imprint logo, Switchblade.
I was supplied with temporary logo files that a friend had created for them and a short brief based on the content that they would be publishing. Because of the political nature of the content, and the historical context in which a lot of it is set, I decided to base my ideas around historical icons that are associated with this particular content. The paper press was chosen as the final logo, and the version of it with the starburst pattern was chosen for use on their pamphlet series.
After the main imprint logo was finalised we started working on the noir imprint logo, Switchblade. The direction for this logo was to create an actual switchblade icon. And the Switchblade text was made to look like it had been sliced.
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