Popular Mechanics Breakthrough Awards 2010
A yearly awards ceremony celebrating innovative people, invention and product that shape our lives and the future. We continue to make the branding and event look fresh and new each year.
CREATIVE DIRECTION: Glen Fuenmayor
DESIGN & ART DIRECTION: George Garrastegui. Jr.
The Lobby of Hearst Building w/ Lighting and projected graphics
Inside Joseph Urban Theater w/ Logo on screen.
Set-up of event space just before it was set to begin.
Focus: Projected graphic on wall
Logo Backdrop w/ Publisher, EIC of Popular Mechanics and NY Mayor Bloomberg.
Story board of video that was projected on wall