PLAYSAM: a wooden Scandinavian toy design company that
achieved the classic and contemporary style. It is a simple design in
form and clever design in interaction.
packageIn the original package, PLAYSAM's toys are covered with a tissue bag
within a solid black paper box. If the retailers did not display the
toy on the counter without a package, customers would not have interest
in purchasing it. However, having a display in every retail store not
only has prime cost, but also risks damaging products.
solution for showcasing the outstanding design of the toy and save costs
is designing a package with a clear case.
With the solid box cover,
all the toys can have complete displays on counters without any damages.
For this PLAYSAM race car, there is a walking crutch-like stand with
elastic bands that fastens the toy. Customers can actually grab the
clear package and interact with this race car without actually touching