P.Berkbigler Advertising Design

  • Jack Daniels Magazine Ad Concepts

    Four single page adverts for Jack Daniels designed to run in either Spin or Rolling Stone magazine.


    These ad concepts were originally contracted by Arnold Worldwide as brand explorations in positioning Jack Daniel's favorably with a 30-and-under aged market. Prior Jack Daniel's advertising relied heavily on lengthy copy and very traditional layout strategies that felt more at home in magazines like Time, Newsweek or The New Yorker.

    These ads took existing brand assets (great taglines, vivid black-and-white photography, plus a longstanding brand history) and paired them with a postmodern layout sensibility to make the brand personality more familiar to a younger audience.

    Art Direction: Michael Kilfoy & Paul Berkbigler
    Copy provided by: Arnold Worldwide
    Photography: Mark Tucker
  • LCMS Adult Gathering Conference Advertisement

    A single page advert for the 2007 LCMS Adult Gathering convention held in Orlando, Florida alongside the LCMS Youth Gathering. This ad was designed to run in
    The Lutheran Witness, the main media channel for reaching members of the Lutheran Church-Missouri Synod – the primary audience for all convention materials.

    The ad was developed to complement materials that adult congregation members would have already seen targeted at teens in their community.

    Copywriting: Gretchen Jameson
    Art Direction: Paul Berkbigler & Gretchen Jameson
    Photography: Nathan Harrmann
  • Perio Protect Method Trade Ad

    This trade ad was created to promote the initial launch of the
    Perio Protect dental treatment, a cleaning regimen that helps to treat and prevent gum disease. It ran only in magazines targeted towards dental practitioners.

    The ad unveiled the primary identity mark and worked to demonstrate the way the Perio Protect methods fit perfectly within the spectrum of other treatment techniques dentists already recommend to their clients. Copy at the base of the ad described the method and discussed several seminar opportunities where dentists could learn more about this treatment option.

    Copywriting: Perio Protect, LLC
    Art Direction: Paul Berkbigler, Peter Wille & Coryn Poole
    Design & Illustration: Paul Berkbigler
  • Southern Comfort Magazine Ad Concept

    This single page advert for Southern Comfort was designed to run in either Spin or Rolling Stone magazine. It was originally contracted by
    Arnold Worldwide as a brand exploration in positioning Southern Comfort favorably with a 30-and-under aged market.

    This ad concept was especially fun to produce because it involved an impromptu in-house photo shoot that I and my employer executed ourselves. We gathered a collection of eccentric, Mardi-Gras / party-themed props from our working studio, set up our faux-colada next to a set of neon lights and glass blocks in the studio space, tossed in some ice and shot away.

    This photo / layout was my favorite out of the ten to fifteen concepts we produced in the space of a day on this project. Copy and the staged shot of the Southern Comfort bottle were provided by Arnold Worldwide.

    Art Direction: Michael Kilfoy & Paul Berkbigler
    Copy provided by: Arnold Worldwide
    Photography: Paul Berkbigler
  • Alberici Construction Company Magazine Ad

    This layout was created for a commercial construction company based in St. Louis, Missouri and was designed to run in trade publications as well as regional architectural and lifestyle magazines.

    Art Direction: Michael Kilfoy & Paul Berkbigler
    Copy & photography provided by: Arnold Worldwide
  • Project School Zone Campaign Print Ads

    Project School Zone is a curated collection of promotional materials that Lutheran schools can use to promote themselves, provided by the Lutheran Church Extension Fund (LCEF). LCEF provides and services loans that assist with school establishment and growth. In order to help their clientele thrive, LCEF produces and makes available high-quality marketing materials that schools can customize to promote themselves.

    The Project School Zone campaign was created to raise awareness about this collection of marketing materials and to attract more schools to consider utilizing this low-cost option to help reach out to families in their surrounding neighborhoods. These ads were designed to run in larger newspaper-style publications.

    Copywriting provided by: Gretchen Jameson

    Art Direction: Tim H. Voss, Gretchen Jameson & Paul Berkbigler
    Photography:
    Nathan Harrmann
  • Creative Communications for the Parish Devotional Series Ad

    This advertisement promotes two ongoing devotional magazines published by Creative Communications for the Parish, a Christian publisher based in St. Louis, Missouri. This ad features cover designs that I created for the two newest devotional titles that Creative Communications currently offers.

    Copywriting provided by: Gretchen Jameson
    Art Direction: Gretchen Jameson, Rick Johnson, Mark Zimmerman & Paul Berkbigler

  • Kids Kount Publishing Advertising Series

    Kids Kount is a Christian publishing group based in Omaha, Nebraska who generate a wide range of curricular materials devoted to assisting with Children's Ministry efforts. The advertising design and imagery promotes the idea of raising a Christian standard for children to study and grow towards + raising the example of the faith growth occurring in children as a standard for a congregation to aspire to. Of the four featured ads, three advertise Kids Kount curriculum and one promotes a children's ministry conference that Kids Kount sponsored and assisted with planning the content for.

    Copywriting provided by: Gretchen Jameson
    Art Direction: Gretchen Jameson, Julie Bang & Paul Berkbigler
    Photography: Nathan Harrmann