exhibit design / product design / identity / naming / interactive
An exhibit was designed for PARC, the legendary center for technology innovation and R&D in Silicon Valley. Many of PARC's key breakthrough innovations— including the Laser Printer, the personal computing workstation (including the mouse, icons, and “windows”), and the development of Ethernet—needed to be showcased within the space. However, it was also essential that the research center's current endeavors be highlighted as well.Element’s goal is to utilize innovative industrial design solutions to create functional, affordable outdoor living products. They wanted to build a brand that reflected the design-driven nature of the company and implement it in ways that were strong, direct and user friendly.