Totally re-designed and rebuilt, this site was created to promote Oxygen's on-air programming. Content was brought up front and made easy to find by implementing very simple navigation and a clean user interface. With one big promo grabbing most of the attention, and four smaller promos below, there was no mistaking what the priorities were. Quick glance programming "What's On Now, Next and Later" followed by topics such as "Sex Archive" allowed users to scan the homepage quickly. A new schedule and movie pages were also created to make it easy to find air times and show descriptions.
A video player was also designed and developed. This video player was created to accommodate every piece of footage in Oxygen's video library. Video traffic quadrupled two weeks after the player launched. With simple navigation and the ability to choose videos by show or topic, viewers stayed longer and viewed more content. The player also displayed the next airing of the show you were watching, as well as a link to the show's homepage.