Outdoor Monuments for Great-West Financial
Home Office, Colorado
Great-West Life, a trusted partner and leader in the financial industry for over 100 years, set out to achieve a new brand promise. To establish a unique position that would resonate with it’s audience, setting them apart from it’s competitors. A position as the nation’s trusted financial partner, helping customers build a bright financial future.
The result has created new value in it’s deep-rooted heritage and proven financial strength, defining a strong and unified brand under the new name, Great-West Financial.
Monuments before rebranded design.