Out of the Dark Branding

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Created: 02/17/11
Last Edited: 01/15/13
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Description
Branding for self-initiated museum experience to simulate visual impairment.
  • Branding created for a museum that simulates the experience of being visually impaired, named “Out of the Dark.” Tone on tone and texture on texture to downplay vision and highlight the sensation of touch.
  • Promotional Mailers
  • Event Tickets
  • Exterior anamorphic signage only allows users to read the name clearly a certain point
    creating a sense of mystery used to intrigue patrons to attend the exhibit.

     

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