Out of the Dark Branding

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Created: 02/17/11
Last Edited: 04/19/11
Views: 80
Appreciations: 2
Comments: 0
Description
Branding for self-initiated museum experience to simulate visual impairment.
  • Out of the Dark Branding
    Branding/Promotion/Interaction
  • Branding created for a museum that simulates the experience of being visually impaired, named “Out of the Dark.” Tone on tone and texture on texture to downplay vision and highlight the sensation of touch.
  • Promotional Mailers
  • Event Tickets

  • Exterior anamorphic signage only allows users to read the name clearly a certain point
    creating a sense of mystery used to intrigue patrons to attend the exhibit.

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