The Orthopedic Institute of Pennsylvania (OIP) is Central Pennsylvania’s leader in orthopedic care, and the came to andCulture to develop a clean, modern site that felt professional and patient-centered.
For this project, I took over as project manager part-way through the process when a colleague took maternity leave. I worked with a team that included an interactive designer, content strategist and front-end developer to see the project through its remaining creative, copy and development work.
OIP wanted to highlight the generalist perspective of their practitioners, so the team structured the site to include individual pages for practitioners and services. Referrers and patients can learn about providers and find information they need for appointments, as well as schedule appointments or make referrals online.