Logo and Business Card Development
Opus Connections is a marketing consulting partnership. The goal of the project was to revamp the company's old logo. Below is the process from sketch phase to finished logo, including a pattern application and the printed business cards.
Some of the initial sketches:
Development of the two best concepts:
We decided to go with the concept that was spoke more of organic connections and less of technology. We also decided to keep the same typography treatment of the old logo. Below are composition options: