Opticology Eyecare

  • The client, an optometrist opening his first private practice in Kansas, needed a spanking new brand. Since he loves working with kids, the branding needed to be fun as well as professional. The feel was achieved through creating a face in the word "Opticology" and using Neutraface for a bit of retro fun. There are four versions of the logo so the "eyes" can be used to direct attention to important information.