As part of a collaboration between Savannah College of Art and Design and Benetton Group, students from various SCAD departments including interior design, graphic design, advertising, fashion marketing and management, architecture, furniture design and service design designed a flagship store that reflects new standards in retail experiences and symbolizes and represents the core values of Benetton.
Students explored the notion of consumerism and how new paradigms in retail experiences can be created through new store designs, systems and materials that are informed by and reflect the Benetton brand. Undertaking marketing research and creating user focus groups to understand the shifts in retail trends and what customers want, the student teams then created advertising and media campaigns, in-store communications, store layout and retail system designss into a flagship store designed to reflect concepts for the future of fashion retailing.
View more information about the Collaborative Learning Center and the Benetton Group retail experience here. See my team's final presentation here.