Omega Workshop: Brand Identity

Created: 07/24/11
Last Edited: 01/15/13
A contemporary identity for the Omega Workshop, a commodified outlet of The Bloomsbury Group (an English subculture from the early to mid-20th century).
  • Challenge: To commodify a subculture.
    Strategy: To use a subculture from the past (the Bloomsbury Group), and update their visual language and strategy with the contemporary language of the computer, while still maintaining the group's connection with the Arts and Crafts Movement. To develop a visual language that explores the mark of fine art printmaking. To produce conceptual design pieces that function as art objects.
  • Catalogue. 6.5 x 9 in.
  • Postcards. 4 x 6 in.
  • Street tokens. 3 x 5 in.

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