Challenge: To commodify a subculture.Strategy: To use a subculture from the past (the Bloomsbury Group), and update their visual language an strategy with the contemporary language of the computer, but still maintain the group's important connection with the Arts and Crafts Movement.
Audience: People who are interested in the art and design worlds. People who are interested in design that does not represent or target the majority.
Results: A visual language that references fine art printmaking and the hand-made. A conceptual language that is meant to produce design that compromises function and utility for art's-sake (to produce design-objects that serve the function of the art-object).
Format: One catalog, two postcards, and one street token.
Discuss This Project: ( comments)