This project was to create a logo identity and website promoting a
new restaurant, "Olive", in the Washington D.C. area. Website visitors
could be anyone living in, or visiting, the Washington D.C. metro area.
Age range would be estimated at 18-65 either male or female, and
from either wealthy or working class backgrounds.
Olive will has an organic and unique look and feel that
is first established by the logo design. With the logo created, the
rest of the website follows the logo’s look and feel. The first main
goal is to create an informative website which answers all the questions
for the user successfully. The second main goal is to create a
visually engaging website that would create a feeling of confidence and
trust in the restaurant’s ability to serve good food and provide quality
service. Once these goals are satisfied, the user could navigate
further into the website to answer any questions they have.