Rebranding Ocean Pacific
The task of this rebranding project was to create a new identity for a brand that was either forgotten, dead, dying, defunct, or all of the above. I made it my goal to develop a new integrated system for the brand by revisiting its original soul and mood, as well as researching its core audience. The final piece was a brand standards guide that exhibited the new identity’s logo, audience, and vision, as well as prospective products and extensions.
I decided to revisit Ocean Pacifc, a one popular surfing brand in America. I looked into their early beginnings as a grassroots company in Huntington Beach, California to redirect the brand back to its original embodiment of the love of surfing, as well as the laid-back culture and lifestyle attached to it. The Ocean Pacific brand was reworked to unleash its naturally adventurous side, encouraging an active beach lifestyle, while at the same time putting a more prominent focus on the protection and care of the surrounding environment. The new Ocean Pacific keeps sustainability and conservation as core values through its innovative and environmentally-friendly products that help consumers perform fully. In addition, the brand's extension, Ocean Pacific: Protect, works on various initiatives dedicated to the protection of local beaches and marine life.