A visual ID build around flexibility and simplicity. OTI is a leading developer of energy efficient lighting and display solutions based on organic light emitting diodes (OLEDs). Currently OTI's research centres around incredibly thin substrates or layers of material to produce potentially flexible display technologies. This application of materials over a surface area was the inspiration for the rounded square found in the logo. The logo and wordmark were designed with slight edge irregularities, only seen at very close range to give the feel of a glowing boundry.
Included here are cards, letters, posters, website, office iPad screens and office computer screens.