OSEHRA Systems and Trademark Branding

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Created: 10/11/12
Last Edited: 01/18/14
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Description
OSEHRA is a nonprofit entity founded by the Department of Veteran Affairs in 2011. The organization is dedicated to unleashing innovation in healthcare. In support of this goal, it convenes and manages the open source community towards creating an open standard for electronic health records.

In 2011, within 60 days, our group rapidly established the organization as a nonprofit business while managing and directly supporting the establishment of the community's open source infrastructure systems.

I designed trademark registered branding to immediately establish the community's perceived credibility. The branding is used in the organization's website, throughout the internet in social media outlets, in advertisements intended to support strategic objectives (e.g. solicit feedback, increase membership), and community event collateral.

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