OPTIONS @ CAL U

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Created: 05/10/12
Last Edited: 12/04/12
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Description
OPTIONS @ CALU is an on campus organization with an overall goal to reduce underage, high risk, and dangerous alcohol and drug incidents among students. The organization needed an identity that would grab students attention in a way that felt contemporary and non threatening.
  • OPTIONS @ CALU Rebranding
  • The promotional pieces were created in an effort to grab students attention and familiarize them with this on campus organization. 
  • Individual Flyer; Front and Back View

  • Series of Flyers; Front View

  • Stationary Set / Letterhead; Front View / Envelope; Front and Back View
    / Business Card; Front and Back View
  • Guerrilla Marketing Posters; Front View

     These posters would be displayed all over campus. The strong contrast between the white and black, along with the simple text, would grab students attention in a powerful way. The white text would display results that can occur, if students were to be involved in dangerous situations related to drugs, alcohol, and love/relationships. At the bottom of each poster would be a stack of white post-it notes with the words "OPT OUT" displayed on the front. The post-it notes show the students they have a choice to opt out of dangerous situations. The back of the post-it note would provide more sources of information about the organization, and more ways to "OPT OUT".

  • Post-It Note; Front and Back View

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