OJOS REBRAND

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Created: 12/14/11
Last Edited: 11/21/12
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Description
Millions of people around the world lack the necessary eyecare that ensures a certain quality of life we often take for granted. OJOS is a new sunglasses company whose focus is on providing vision care to those in need in developing nations around the world. For every pair of sunglasses sold, a pair of quality optical frames are distributed to someone in need. The goal of this project was to create a visually bold and dynamic identity system to match the compelling mission of this company.
  • OJOS:REBRAND
  • This was part of a semester long rebranding project. The aim was to chose an existing business or target niche group and through research and auditing, identify problems and create a new visual identity system.

    OJOS Eyewear was a new startup sunglasses company whose aim was to provide vision care to those in need around the world. Lacking a strong visual identity, the goal was to create a bold and dynamic identity system to match the compelling mission of this company.

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