OFFICIAL IRISH 3pt. PLAY- Guinness,Baileys,Bushmills.

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Created: 03/27/12
Last Edited: 12/18/13
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Description
Objective: To drive trial and awareness of Diageo's Irish portfolio (Guinness, Bushmills, Baileys) with a parody of the perfect "DREAM TEAM" - ushering in two very anticipated social gatherings of the year- St. Patrick's day and the start of March Madness College Basketball.

Enjoy.
  • The Official Irish 3pt. Play
    Vector Multi-brand design
  • Client: Diageo
    Agency: Colangelo ( Darien, CT)
    Brands: Guinness, Bushmills, Baileys

    Objective: To drive trial and awareness of Diageo's Irish portfolio (Guinness, Bushmills, Baileys) with a parody of the perfect "DREAM TEAM" - ushering in two very anticipated social gatherings of the year- St. Patrick's day and the start of March Madness College Basketball.

    Enjoy.

    Tech stuff: Vector illustrations, 1 embedded raster image + wacom tablet

    NO tracing, no gradient meshes, no custom brushes.
  • thank you for visiting.
     
    see the work evolve, before it gets posted- check me out on Facebook.

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