• Nivea For Men 
  • Objective
    The project is to create a new look for Nivea Revitalizing® emphasizes the young, confident,
    energetic and distinctive look for men in the United States.

    The challenge was to redefine the look from bottles to the look and feel of
    the products. It is designed for men ages 22-28 who want healthy skin and are willing to spend
    money on skin care product. They seek products and brands that are easy to use and
    have a strong personality. Nivea Revitalizing is also taking the advantage of the end cap in
    Target by redesigning the look on shelf as well as POP display and countertop. The POP
    display and countertop not only reinforces the brand equity through imagery and provide clear
    features but also rethink the usage of anend-cap display.
  • The price runner at Target.

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