Nickelodeon Repositioning Proposal

  • This repositioning of Nickelodeon calls for the introduction of a new animated show to the currently bland Nickelodeon line-up. SpongeBob SquarePants is the glue holding together the Nickelodeon Nicktoon brand, and I propose they get back to their roots and create a new Nicktoon to rejuvenate their image. I also propose that they have an afternoon "Nick-stalgia" block, where they show classic Nicktoons such as Rocko's Modern Life, Rugrats, and Doug.

    PLEASE NOTE: This was done for theoretical purposes, therefore this does not reflect the views or marketing efforts of Nickelodeon or MTV Networks.

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