- A brand package done for a new up and coming sweet confections catering company. The logo reflects the yummy essence of the new start up. Inspired by vintage bakery signs from a time where sitting down to enjoy a good sweet and some tea was all that was needed to repair a bad day. (Same is true of today.)Some original lettering sketches follow the final logo.Illustration and Logo by me.Photography by Kellie Rooney.













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