Newman's Steak and Seafood

FIELDS:Branding
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Created: 05/13/11
Last Edited: 06/07/13
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Description
Branding for a new steak and seafood restaurant in Southern Illinois that wants to be upscale but family friendly.
Project Info
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  • Newman's Steak and Seafood Co.
    Identity Design
  • >> Class: Graphic Design Studio II

    >> Objective: To brand a new steak and seafood restaraunt in Southern Illinois that wants to be upscale but family friendly.

    >> Solution: The almost black on black coloscheme along with the serif type adds sophistication while the logo keeps things playful. The sanserif for the menus makes things a little more modern and wide spacing lends to legibility and modernity.

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