This is a self-promotional mail piece celebrating the climax of the holiday season, New Year's Eve. The mail piece has an accordion style foldout, size 4X5". The countdown is illustrated with icons and symbols to communicate Puerto Rican popular culture, customs and traditions.
It is bilingual and talks about folk music, singing and dancing; about cherishing past memories, family and friends; and about dreaming, sharing laughter and giving love. Popular concepts now presented in a different and unexpected way.